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How to Monetize Your Website?

Make Money OnlineMaking money online is very important for every website owner. Creating a sustainable website-generated income can cover the website expenses (ex: web hosting fees) and even for websites with a good amount of traffic, it can become a major source of income.

There are different methods that are used to create money online. You can apply all the methods on your website or only apply a part of which depending on the nature of the website. It is very important to keep in mind that having a lot of advertising material on your website can become a distracting factor for your visitors resulting in a negative user-experience.  This is why you need to create a balance between the need to generate income from your website and the fact that your website needs to be useful and attractive for your visitors.

The following are the top methods for generating money online:

1-    PPC (Pay per Click) Advertising Networks

Google Adsense is the most popular advertising network that uses the PPC method. Google Adsense acts as a hub between advertisers and publishers through which publishers are being paid when the website visitor clicks on one of the ads on the website. The ads are either textual or visual (Audio/Video). The ads displayed depend on the content on the page.

The amount that the publisher is being paid per click depends on the source of traffic and the competition on the keyword that is related to the niche of the website. For example, if the niche of the website is loans then it is more likely to receive a higher CPC (Cost per Click) than a humor website.

2-    CPM Advertising Networks

CPM refers to Cost per Mille. In other words, it means the cost per 1000 impressions. It is the amount the publisher is paid for 1000 impressions regardless if the user has clicked the ad or not.

CPM depends on the position and the format on the ad. The ads that are placed near the top of the page are more likely to been seen by the website visitor and therefore they have a higher CPM. In addition, the size of the ad (in pixels) is directly proportional to its CPM.

Please find below a list of the most popular CPM networks:

3-    Affiliate Marketing

Affiliate Marketing is yet another popular methods that is widely used by website publishers worldwide to monetize their websites. The concept behind affiliate marketing, that the publisher is not paid unless a specific action is achieved on the advertiser website. Affiliate Marketing implements the CPA (Cost per Action) model.

For example, if you are publisher who has referred your website visitor to a web hosting website and the user has bought a web hosting package then you will paid according to the terms of agreement with the advertiser.

The achievement of the actions don’t necessarily mean referring a sale, the action can come in different shapes or forms.  Filling a form with the user email address or downloading software (ex: toolbar) are examples on common CPA.

4-    Direct Contact with Advertisers


You can also make direct contact with advertisers who would like to place their ads, most probably in the form of banners, on your website. For example, you can set your own prices depending on the size of the banner and the place the ads are going to be displayed at. However, it is very important to prove that you receive a substantial amount of traffic to make placing an ad worth for the advertiser. This method is rapidly degrading due to the fact that most of the publishers and advertiser prefer to maintain their relationship through a third-party advertising network.